"Design is not just what it looks like and feels like. 

Design is how it works."  - Steve Jobs

 I believe good design is usable, simple and attractive.

In order to create good design, it requires a fine balance of user empathy, usability, aesthetics, and deep understanding of your users. 

My passion is to mold technology for people through engaging, meaningful and functional experiences.

I employ an iterative and adaptable design process that fits within the requires service which includes branding, web/mobile app design and user experience design.